Senior Manager, Portfolio Marketing – CVS Health (2022 to Present)

• Marketing lead for clinical trials product and business development teams, driving successful marketing programs that contributed to $57.8M in closed business, a 17% increase in sales from previous year.
• Spearheaded the creation of a concise and detailed product matrix reference tool that summarized solutions, services, and features, providing a much-needed resource for sales, product, and proposal teams.
• Crafted impactful website copy within two weeks of assuming the role, employing SEO strategies to effectively communicate services, expertise, and value proposition. Resulted in a 40% increase in MQLs within the first month of launch.
• Managed creative agencies to develop digital assets such as pitch decks, product deep dives, video assets, and sales enablement toolkits.
• Led product restructuring initiative to enhance portfolio performance, streamline offerings, and align to evolving market demands.
• Demonstrated expert project management skills managing multiple projects and marketing campaigns simultaneously for seamless coordination and timely launch of product marketing initiatives.

Manager, Content Marketing – Mission Cloud Services (2021 to 2022)

• Developed and executed strategic multi-channel content marketing plans that resulted in a 22% increase in MQLs within six months.
• Oversaw content development across multiple channels, maintaining quality, branding, style, voice, and tone for 100+ content pieces per year.
• Effectively managed a high-performing content team, external agencies/vendors, and a $250,000+ content marketing budget.
• Orchestrated end-to-end product launches and go-to-market strategies for Cloud Crew (staff augmentation service) and Mission Control (cloud-based SaaS platform) through cross-functional collaboration with product and business development teams.
• Initiated company content creation program, leveraging internal talent expertise to generate highly technical content. Resulted in better content quality, accelerated timelines, and savings of over 50% in content production costs.
• Established a dynamic editorial calendar that elevated content cadence, aligned with demand generation activities, and catered to target audiences at every stage of the marketing and sales funnel.

Content Designer – RxBenefits (2018 to 2021)

• Created persona-based marketing content (videos, blogs, infographics, presentations, paid/organic social media, event promotions, webinars, advertisements, case studies, eBooks, white papers, and newsletters) to support sales, employer groups (B2B), enrollees/patients (B2C), large PBM partners, demand generation campaigns, product managers, proposals (RFP), and account-based marketing tactics.
• Optimized digital content initiatives to promote omnichannel marketing efforts for pharmacy and clinical management services.
• Established the necessary data synchronization and mapping of Pardot with the company’s existing Salesforce account and built marketing and email automation processes, lead nurturing workflows, and personalized communications.
• Utilized marketing segmentation techniques to identify and target key customer segments, creating detailed buyer personas.
• Monitored content performance and engagement to enhance campaign efficacy and align demand-generation efforts with business objectives.
• Rapid mastery of leading marketing technologies, platforms, and applications with practiced fluency in most Adobe Creative Cloud programs.

Digital Marketing Associate – CTK Biotech (2017 to 2018)

• Successfully launched digital marketing campaigns and demonstrated exceptional skill at distilling complex and technical medical device and life sciences concepts into engaging and creative content.
• Revamped company website featuring improved e-commerce capabilities and UX design that achieved a 28% increase in website traffic, higher SEO ranking, and improved page views, time on page, session duration, exit rates, and conversion rates.
• Collaborated closely with C-level executives and senior leadership to develop systematic and compliant product documentation and materials to drive marketing operations and process improvements, reducing production costs and time to market.
• Managed company’s social media campaigns and presence across multiple platforms such as LinkedIn, Twitter, Instagram, and YouTube.
• Administered the company’s content management system (CMS), ensuring seamless operation, regular updates, and optimal UX.
• Conducted data analysis and interpreted KPI to identify trends, evaluate campaign performance, and make data-driven recommendations for optimization. Used Google Analytics and social media analytics platforms to gather insights and improve marketing strategies.

Marketing Communications Specialist – MedImpact Healthcare Systems (2016 to 2017)

• Leveraged integrated marketing communications strategies to advance brand awareness and drive engagement, resulting in a 20% increase in website traffic and over 15% growth in social media followers.
• Engaged with cross-functional teams and subject matter experts to develop pharmacy benefits proposals and client presentations.
• Organized 7 large-scale events and coordinated all logistical aspects, including venue selection, vendor management, speaking engagements, sponsorships, budgeting, and on-site coordination, focusing on increasing brand visibility and attendee engagement.
• Mastered ability to craft compelling and easily comprehensible written and visual content for highly complex and technical topics.
• Partnered with in-house legal counsel to constantly update and maintain a robust intellectual property portfolio (registered trademarks and copyrights) as part of product management responsibilities.

Marketing and Product Development Manager – Balboa Manufacturing (2012 to 2016)

• Led marketing and product development teams, a total of 8 professionals, providing creative direction, strategic guidance, and mentoring.
• Managed marketing and product development budgets, pricing and positioning, and resource optimization to drive optimal ROI.
• Ensured proper management of product licensing, design royalties, private labeling, trademarks, and copyrights for all products.
• Optimized product quality and streamlined production by implementing a new product reference system, quality control protocols, and technical packets that improved quality assurance (QA) pass rates by more than 25%.
• Conducted post-event analysis and evaluation, gathered feedback from attendees and stakeholders, and leveraged insights to refine marketing programs, future event planning, engagement, and contact/lead generation. Managed and attended 14 events annually.

Medical Services Technician, EMT/LVN – United States Air Force

• Successfully completed four-year service and was honorably discharged.